2. Implement
the vision
PHASE 2 - IMPLEMENTATION
- Marketing strategy:
- Target market(s)
- Product categories
- Pricing
- Distribution & sales channels
- Communication channels
- Project configuration:
- Size & density determination
- Local licensing and legal parameters
- Architectural outline
- Master plan layout
- Phasing alternatives
- Hotel operator assessment:
- Hotel branded management options
- Brand shortlist
- Revenue definition and modeling
- Head of terms proposal
- Support Documentation:
- Product and master plan sketches
- New employment creation plans
- Timeline
- Investment plan drafts: cash flow & ROI
- Legal structure: Investment vehicle proposed